Built by founders. For founders.

AI employees that know your business and help with the work

Put AI to work for you and your team. Connect your business knowledge with SmartAF™ Brain, share your expertise with clients through an Expert Brain, or have us build a custom system for the work you want off your plate.

We run Ulka Rocks and AutomationEdit with 59 AI employees and a small part-time team, all working from one SmartAF™ Brain

How our two companies run today

Ulka leads, Kaia and Tex route the work, and four AI department heads and their teams serve both companies, all working from one SmartAF™ Brain

Ulka WilsonCEO, both businesses
Kaia · Chief of staff9
  • Email triage
  • Morning briefing
Tex · AI orchestrator1
  • Routes work to every department
Ulka Rocks Luxury jewelry
AutomationEdit AI company
Roxie · Show operations11
  • Nightly show emails
  • Show packing + prep
Mira · eCommerce13
  • Website listings
  • AI metadata tagging
Lyra · Marketing + advertising10
  • Video editing
  • Campaign copy
Nova · Operations + intelligence15
  • Client onboarding + research
  • AI intel briefs
One SmartAF™ BrainThe foundation under both companies, 2,500+ documents read by every AI we use (Claude, ChatGPT, Perplexity, Grok and Muse)
Three ways in

Pick the path that fits you

SmartAF™ Brain

I want all of my AI tools to know my business

Connect your Google Drive and your files become one Brain that Claude, ChatGPT, Perplexity, Grok and Muse read before answering your questions.

See how it works
Expert Brain

I want my audience to reach my expertise

Built from your expertise, it answers in your voice inside the AI your clients already use. License it to a cohort or offer it as a subscription to your audience.

How to get your own Expert Brain
Custom AI Builds

I want a system built for me

Tell us where your bottlenecks are and we will design the AI powered systems to automate your processes.

Contact us
The proving ground

We built this for ourselves first

Ulka Wilson, CEO of AutomationEdit AI, Inc., also runs Ulka Rocks, a luxury jewelry brand where speed matters.

On the floor of a live jewelry show, she simply photographs a piece. ShopSync, an AI-powered tool built by Sloan specifically to handle the fast pace of live selling, transforms that photo into a detailed product listing on ulkarocks.com within minutes, so customers can buy directly from the show without Ulka having to keep up with hundreds of DMs.

Every system we sell was first put to work in our own business, tested under real pressure, and powered by the same Brain that runs our company today.

Ulka Wilson, founder of AutomationEdit, working remotely
Ulka Wilson · CEO, AutomationEdit AI, Inc.
59
AI employees across our two companies
31
Years at ExxonMobil before Ulka Rocks
2
Companies running on one Brain
2,500+
Documents in the Brain they share
The team

A Texas family business that builds what it runs

AutomationEdit launched in 2025 to bring the systems we built for our own businesses to yours.

Ulka Wilson, Co-Founder and CEO

31 years leading global finance and IT organizations for ExxonMobil, then founder of Ulka Rocks, the luxury jewelry brand where every system we sell was tested first.

Sloan Wilson, Co-Founder and CTO

Founded a game development company. Full-stack engineer specializing in AI automation and cybersecurity, and the architect behind every system we deliver.

Learn our story
Ulka and Sloan Wilson, founders of AutomationEdit

Your knowledge is your edge. Put it to work

Start your own Brain today, or book a call and we'll find the right fit, whether that is an Expert Brain built from your teaching or a custom system for your team.