About

Meet Ulka and Sloan

A mother and son who built AutomationEdit for founders like us. Every system we offer ran in Ulka Rocks, our luxury jewelry business, before it ever reached you.

Meet the founders Connect

Built by founders, for founders

Ulka Wilson and her son Sloan Wilson, co-founders of AutomationEdit
Ulka and Sloan WilsonCo-founders, AutomationEdit AI, Inc.
Why AutomationEdit exists

Tested in a luxury business before it reaches yours

Everything we teach and build started as something we needed in our own businesses.

We started AutomationEdit to offer those same systems to entrepreneurs like us.

Every system we offer runs in a luxury business right now, with collectors around the world, international sourcing and premium service standards. Ulka Rocks is a business with customers, inventory and deadlines of its own.

We only offer what has been pressure-tested in Ulka Rocks first

The founders

The two people behind AutomationEdit

Portrait of Ulka Wilson

Ulka Wilson

Co-founder and CEO

Ulka runs Ulka Rocks, a luxury online jewelry business with collectors around the world. She writes her own content, her own emails and her own strategy, customizes her own Shopify store and handles her own customer communications.

She knows SEO, schema markup, how to be found by AI assistants, what drives traffic on Instagram, and how much content it takes to stay visible, the technical foundations that make an online business work.

So she built AI automation to handle the execution, and kept her own time for the parts she loves: sourcing exceptional pieces, serving collectors, and enjoying her business instead of drowning in it.

  • 31 years at ExxonMobilCorporate leadership in operations and strategy
  • Luxury brand buildingBuilt an online jewelry business from scratch
  • Content and SEO strategyInstagram, SEO, schema markup, findability in AI search
  • AI automation and Shopifyn8n workflows, the ChatGPT and Claude APIs, Shopify customization
Portrait of Sloan Wilson

Sloan Wilson

Co-founder and CTO

Sloan founded a game development company. Today he's a full-stack engineer specializing in AI automation and cybersecurity, and the architect behind every system we deliver.

He builds the whole technical foundation behind AutomationEdit, from the React front end to the PostgreSQL databases to secure cloud infrastructure. He cares about clean architecture and production-grade systems. Building games taught him to make things fast, reliable and ready for heavy use.

He has also spent years inside Ulka's jewelry business: running show operations, building instant pricing automation, uploading inventory, and making tools that take the friction out of high-pressure days.

  • Systems engineering and securityProduction-ready architecture built on cybersecurity best practices
  • Full-stack developmentReact, FastAPI, PostgreSQL, cloud infrastructure
  • Automation and platform designEnd-to-end platform development for AutomationEdit
  • Operations on the show floorTools and automations used live at jewelry shows and online
How we work

Business owners who understand the tech

Most automation companies are either technical experts who have never run a business, or business owners who don't know the tech well enough to build what works. We're both.

What Ulka brings

The proof. Years of building AI automation under pressure in a working business, with n8n workflows, prompt engineering and API integration, plus a clear sense of what entrepreneurs need versus what only sounds good.

What Sloan brings

The foundation. Systems engineering with cybersecurity expertise, modern cloud architecture and full-stack development, so what we build protects your business data and holds up as you grow.

Ulka Rocks goes first

Every workflow runs in Ulka Rocks before we offer it, where it has to keep up with international sourcing, custom designs, collectors, show operations and white-glove service. If it can't handle that, we don't offer it.

Founder to founder

We're founders building tools for other founders, so we know the pace, the tight budgets and the just-make-it-work days. What we build fits how your business runs.

31
Years at ExxonMobil before Ulka Rocks
59
AI employees across our two companies
85%
Repeat-buyer rate at Ulka Rocks
4.99/5
Across 300+ Ulka Rocks reviews
Contact

Get in touch

Send us a note when you're ready to talk. One of us will write back, personally.

Connect Tell us a little about your business. We reply within one business day. Ask a question We read every note that comes in Email us [email protected]
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