The story of how a mother-son team turned real-world business chaos into working automation systems - and why we're sharing them with you
Most AI automation companies sell theory. Generic promises. Frameworks that look great on paper but fall apart when you actually try to implement them in your messy, real-world business.
We started AutomationEdit because we saw that gap - and wanted to offer something better to entrepreneurs like us.
Every system we offer runs in an actual luxury business right now - handling hundreds of customers, international operations, and premium service standards. Not a demo. Not a test case. A real business with real customers, real inventory chaos, real customer service demands, and real international complexity.
Founder, Luxury Brand Builder, AI Automation Architect
Ulka runs Ulka Rocks - a luxury online jewelry business with hundreds of collectors worldwide that she operates entirely solo.
But here's what most people don't realize: she does everything herself. All her own content. All her own emails. All her own strategy and planning. All her own Shopify customization. All her own customer communications.
She understands SEO. Schema markup. How to be searchable by LLMs. What drives traffic on Instagram. How much content needs to be created to stay visible. The technical foundations that make an online business actually work.
And she built AI automation systems to handle the execution while she focuses on the parts that matter - sourcing exceptional pieces, serving collectors, and actually enjoying her business instead of drowning in it.
Corporate experience in operations and strategy
Built thriving online jewelry business from scratch
Expert in Instagram, SEO, schema markup, LLM searchability
n8n workflows, ChatGPT/Claude API, Shopify customization
Co-Founder, Systems Engineer, Full-Stack Developer
Sloan builds the entire technical foundation behind AutomationEdit.ai — from the React frontend to PostgreSQL databases to secure cloud infrastructure. He specializes in clean architecture, automation, and production-grade systems.
Before AutomationEdit, he founded Epoch Games — where he shipped multiple games to hundreds of thousands of users. That experience shaped how he builds today: fast, reliable systems designed for real-world usage.
He's also spent years supporting Ulka's jewelry business — managing show operations, building instant pricing automation, uploading inventory, and creating tools that remove friction from high-pressure environments.
Sloan brings hands-on experience and engineering discipline together to build solutions that actually work — not just in theory, but in the real world.
Production-ready architecture with cybersecurity best practices
React, FastAPI, PostgreSQL, cloud infrastructure
End-to-end platform development for AutomationEdit.ai
Tools and automations used live at jewelry shows & online operations
Most automation companies are either technical experts who've never run a business, or business owners who don't understand the tech deeply enough to build what actually works.
We're both. That's what makes AutomationEdit different.
The battle-tested proof. Years of building AI automation systems under fire in a real business. Expert-level n8n workflows, prompt engineering, and API integration. Understanding of what entrepreneurs actually need versus what sounds good in theory.
The technical foundation. Professional systems engineering with cybersecurity expertise. Modern cloud architecture. Full-stack development capabilities. The ability to build scalable, secure platforms that protect your business data and don't break when they scale.
Every workflow runs in Ulka Rocks first. If it can't handle international sourcing, custom designs, hundreds of collectors, premier show operations, and white-glove service demands - we don't offer it.
We're not an agency. We're founders building tools for other founders. We understand the chaos, the tight budgets, the "just make it work" reality. We build systems that actually fit how real businesses operate.
Start with your complimentary Digital Double - we'll capture your business context, brand voice, and strategic goals through our proprietary AI-powered Business Brain Mapping process.
Start Your Brain Mapping