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TECH TALK

n8n vs Zapier: Which Automation Tool is Right for Your Business?

What I learned after using both to run Ulka Rocks

By Ulka Wilson | December 2, 2025 | 5 min read

n8n vs Zapier: Different Tools for Different Needs

Neither is strictly better. They're designed for different users and different needs. Here's how to choose.

"Which is better - n8n or Zapier?" is the wrong question. Neither is strictly better. They're designed for different users and different needs.

I've used both. Zapier for quick wins when I was starting out. n8n for the heavy lifting that now runs my ecommerce business while I have time to focus on jewelry design and customer service. Here's what I've learned.

The Simple Framework

Zapier is better for: Simplicity and a wide range of out-of-the-box integrations. Non-technical users. Quick connections between common apps. Simple, linear workflows.

n8n is better for: Flexibility and complex logic. Technical users (or those willing to learn). Custom workflows with branching, loops, and error handling. AI-driven automations. Cost-effective scaling.

Factor Zapier n8n
Best for Business users, non-technical teams Developers, power users, technical teams
Ease of use Very easy, beginner-friendly Steeper learning curve
Integrations 8,500+ pre-built apps 1,200+ native, unlimited via HTTP/API
Workflow complexity Simple, linear workflows Complex branching, loops, sub-flows
Customization Limited Full code support (JavaScript/Python)
AI capabilities Basic AI actions, plug-and-play Deep AI infrastructure, model chaining
Hosting Cloud only Self-hosted (free) or cloud
Pricing model Per task (each step counts) Per execution (whole workflow = 1)

The Pricing Difference

This is where I was confused when I started. Zapier charges per task - every action step in your workflow counts toward your bill. n8n charges per execution - one workflow run counts as one, regardless of how many steps are inside it.

Real example: Say you run 150 automations a month, and each one has about 10 steps.

Same Work, Different Cost

n8n 150 executions = ~$20/month
Zapier 1,500 tasks (150 x 10) = ~$40/month

For complex, multi-step workflows, n8n often costs half as much - and handles more sophisticated logic.

What I Actually Build With n8n

Here's what a single content workflow looks like for me:

One workflow. All of this happens automatically:

Pick a topic

Research the topic with multiple AI agents

Generate the full article

Fact-check against sources

Format with my brand voice

Generate content for each platform

Create images with AI to match the topic

Swap backgrounds to my brand colors

Apply my brand typography

Auto-post to social media

That's a lot of steps. In Zapier, I'd be paying for every single one. In n8n, it's one execution.

More importantly - Zapier can't do this easily. The AI chaining, the image manipulation, the custom logic that ties it all together. n8n can.

The Bottom Line

Choose Zapier if: You're non-technical, your workflows are simple (trigger, action, done), and you want something working in 10 minutes with zero learning curve.

Choose n8n if: You're willing to learn, you need complex multi-step workflows, you're building AI automations, or you want to scale without watching your costs multiply.

I chose n8n because I needed automations that actually replace work - not just connect apps. The learning curve was real, but now I have systems that run significant parts of my business while I focus on what I actually love doing.

That said - I know not everyone has the time or interest to build these from scratch. Which is why I'm packaging the workflows I've already built.

Ulka Wilson

Ulka Wilson

Founder of Ulka Rocks and AutomationEdit.AI. Spent two years building AI automation systems for her own jewelry business - now sharing what actually works.

You Don't Have to Build This Yourself

I'm packaging the exact workflows I use - so you can skip the learning curve. Join the list to get them first.

No spam. Just workflows when they're ready.

Frequently Asked Questions

What is n8n?

n8n is an open-source workflow automation platform that allows you to connect different apps and services. Unlike cloud-only tools, n8n can be self-hosted for free or used via their cloud service. It excels at complex, multi-step workflows with branching logic, loops, and AI integrations.

Is n8n better than Zapier?

Neither is strictly better - they serve different users. Zapier is better for non-technical users who need simple, linear workflows with minimal setup. n8n is better for technical users or power users who need complex workflows, AI capabilities, custom code, and cost-effective scaling.

How much does n8n cost compared to Zapier?

n8n charges per workflow execution (the entire workflow counts as 1), while Zapier charges per task (each step counts). For a workflow with 10 steps run 150 times monthly, n8n costs approximately $20/month for 150 executions, while Zapier costs approximately $40/month for 1,500 tasks. n8n can also be self-hosted for free.

What can n8n do that Zapier can't?

n8n offers capabilities Zapier lacks: self-hosting option, complex branching and loop logic, custom JavaScript/Python code execution, deep AI model chaining and integration, sub-workflows, and more advanced error handling. It's designed for building sophisticated automation systems rather than simple app connections.

Is n8n hard to learn?

n8n has a steeper learning curve than Zapier. While Zapier can be mastered in minutes, n8n typically takes a few hours to days depending on your technical background. However, once learned, n8n allows you to build automations that would be impossible or very expensive in Zapier.